Overview —
CLIENT: KR Squared Productions
YEAR: 2019
PROJECT TYPE: Logo Design
MY ROLE: Freelance Designer
Description —
Tahoe Beach Club is a private beach club and residential community on Lake Tahoe’s Nevada shore. They hired KR Squared to aid in brand repositioning — the goal was to create a classic logo that stood out amongst Tahoe’s mountain-centric imagery. I was hired by KR Squared to create the logo design and initial style guide, along with the supplementary logo for The Spa at TBC.
Photo credits to the KR2 Team.